Slowing Down Food and Fashion

This month Farmacy is proud to partner with My Wardrobe HQ, the UK’s first fashion rental and resale marketplace. With sustainability at the heartbeat of the brand, you can rent pieces from over 500 designers and buy pre-loved designer brands at a fraction of their retail price. We have teamed up with them to offer you a special discount on your next rental, and to enjoy a cocktail at Farmacy. You can see the full terms of the offer here.

Food and fashion represent pillars of culture, passion and creativity. They are hugely important to many and so much joy can be derived from both, however approaching food and fashion in a responsible manner has never been more important. Our partnership aims to shine a light on the problems in each industry whilst encouraging you to make more considered decisions in your day-to-day life.

Consumer attitude towards ‘fast fashion,’ and ‘fast food’ has shifted drastically in the past few years as people have become more interested in the impact their lifestyle choices have on the environment and their health. People are becoming more attuned to the issues surrounding food and fashion, such as the 1.2 billion tonnes of CO2 generated yearly by the textiles industry. This amounts to 4% of the global total of greenhouse gas emissions and food production contributes 26%. The events of the past few months especially, have catapulted the world into re-thinking their way of life.

Lockdown provided an opportunity to slow down and take stock, allowing us time to reflect on our habits and the way we want to live our lives, such as where we buy our clothes from and the origins of our food. The UK has a particularly bad reputation when it comes to clothing consumption. We buy more clothes per person than anywhere in Europe, whilst 300,000 tonnes end up in landfill every year. Coupled with that, the efficiencies in our food system are in need of serious review. Did you know that if food waste was a country, it would be the 3rd largest contributor to greenhouse gases. It’s clear there is a vast amount of work to do within both industries to minimise environmental impact and to address the health credentials of the products we are being sold.

Shopping second hand not only significantly reduces textile waste in landfill, but it also reduces the carbon footprint of your purchase. The fashion landscape has welcomed businesses that promote circular economy such as repair, resale and rental models. This allows us to invest in pieces that we love, that will last a lifetime and won’t cost the earth. When My Wardrobe HQ launched in the UK in November 2019, the initial scepticism of bringing the sharing economy to the wardrobe quickly dissolved as consumers realised they could indulge in the luxury fashion market by renting items they may not ordinarily have been able to afford and trying multiple pieces over a short time period.

"Fashion and food are intrinsically linked by agriculture, so in the same way that you consider your wardrobe, we encourage you to think about your food."

As we take more time to consider where our clothes have come from and their wider environmental impact, at Farmacy we believe in asking the same questions about your food. Fashion and food are intrinsically linked by agriculture, so in the same way that you consider your wardrobe, how it’s been manufactured and how it makes you feel, we encourage you to think about your food in the same way. Where was your produce grown? How was it farmed? Who’s livelihood are you supporting? How nutrient dense is the produce?

To minimise the environmental impact of your food, whilst sourcing the healthiest possible ingredients you should look to support local, organic and biodynamic farmers, prioritising seasonal produce. Organic and biodynamic farming methods avoid the use of harmful pesticides and fertilisers which means you’ll buy produce with higher nutrient density, grown at farms who are preserving their landscape and environment. This approach will allow you to source delicious, nutrient dense food, produced using sustainable, environmentally friendly farming methods. For a great database of local farms and farmers visit Farms to Feed us by clicking here.

Find out how you can enjoy a cocktail at Farmacy and a discount on your next rental by clicking here.

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